Ethical Standards Council

Responsible AI in Filmmaking

An advisory initiative bringing together thought leaders, institutions, and creators to develop voluntary guidance for transparent, human-centered AI in cinema.

Technology will keep changing how films are made — the council exists to make sure the human story stays at the center of it.
— A guiding principle of the ESC

What the Council
Stands For

An advisory initiative bringing together thought leaders, institutions, and creators to develop voluntary guidance for transparent, human-centered AI in cinema.

ESC

The ESC fosters dialogue, shares best practices, and develops voluntary guidance that supports a future-ready creative ecosystem — ensuring AI and VR technologies are used to inspire, educate, and expand storytelling.

01

Transparency Practices

Encouraging clear disclosure of AI involvement in creative processes

02

Human-Centered Creativity

Supporting the role of human vision and storytelling alongside AI tools

03

Attribution & Recognition

Promoting clarity in acknowledging creative contributions across workflows

04

Global Accessibility

Highlighting inclusive access to AI-driven tools and creative opportunities

Two parts, one framework.

Part one

AIVR MPG resource material

Practice materials.

Part two

Architectural AI/VR filmmaking guide

Voluntary guidelines, from start to delivery.

Yours to download.

Read the council's perspective on responsible, human-centered AI in filmmaking — available to everyone.

PDF

AI in Filmmaking — Voluntary Guidelines

The Ethical Standards Council voluntary guidelines on transparent, human-centered AI in cinema — philosophy, guiding practices, and the road ahead.

Download PDF

AI/VR Motion Picture Guild

A 501(c) (6) non profit professional association. Shaping the future of storytelling with AI & Virtual Reality. Founded 2025, San Francisco, CA.

Guild

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